{"id":48,"date":"2016-04-28T19:25:02","date_gmt":"2016-04-28T19:25:02","guid":{"rendered":"http:\/\/laurahigueras.com\/portfolio\/?page_id=48"},"modified":"2025-12-26T21:20:38","modified_gmt":"2025-12-26T21:20:38","slug":"about","status":"publish","type":"page","link":"https:\/\/laurahigueras.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Creative Director \u2022 Eurobest 2019-2021 Jury member \u2022 PM Society Awards 2021-2022 \u2022 Global Awards 2018<\/strong><\/p>\n<p style=\"text-align: center;\">Creative Director | Global Brand Platforms | Integrated Campaigns | Advertising<\/p>\n<p style=\"text-align: center;\">I\u2019m a Creative Director with 19+ years of experience leading global brand platforms and integrated advertising campaigns across healthcare, B2B, automotive and FMCG. With a Master\u2019s in Advertising &amp; PR, I work at the intersection of strategy, creativity and culture.<\/p>\n<p style=\"text-align: center;\">I\u2019ve delivered global and regional campaigns for brands including Coca-Cola, Pfizer, Novartis, General Motors, Roche, Johnson &amp; Johnson and Siemens, across digital, social, print, TV and integrated marketing.<\/p>\n<p style=\"text-align: center;\">An international Creative Director with experience across McCann Madrid and Publicis Groupe London, I\u2019m known for collaborative creative leadership, developing talent, and turning complex brand challenges into clear, powerful ideas.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">&nbsp;<\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative Director \u2022 Eurobest 2019-2021 Jury member \u2022 PM Society Awards 2021-2022 \u2022 Global Awards 2018&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"pgc_sgb_lightbox_settings":""},"_links":{"self":[{"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/pages\/48"}],"collection":[{"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":23,"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/pages\/48\/revisions"}],"predecessor-version":[{"id":403,"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/pages\/48\/revisions\/403"}],"wp:attachment":[{"href":"https:\/\/laurahigueras.com\/index.php\/wp-json\/wp\/v2\/media?parent=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}